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The brush was easy to use, but I doubt it would work well for super curly or kinky hair. My hair is fairly thin and wavy so it was easy to straighten. The hardest part was the ends, since you had to let go of the ends in order to brush all the way through, and sometimes the brush didn't get the ends right away.
The biggest problem was the LED screen on the brush was almost impossible to read. I contacted the company about it, and they sent me a replacement. The replacement had exactly the same problem, which leads me to believe it's a design flaw.
As you can see, their publicity photo shows a clear photo, but my LED screen was unreadable.
The other design flaw is while straightening my hair, sometimes my thumb hits the buttons that control the temperature. Apparently there's a function to lock the settings so that doesn't happen, but I couldn't figure it out.
All in all, I'm highly satisfied with the company's customer service, and moderately satisfied with the product itself.